UX/UI Designer in Sofia, Bulgaria
Research before screens, decisions written down with what I discarded, and the result put in front of real people before I call it finished.
01 Selected work
One is a live client site I am rebuilding end to end. One is my own product, taken from research to tested screens.
A full redesign of a party agency's website, from wireframes in Figma to a tested, live build in WordPress and Bricks: information architecture, SEO, and ongoing maintenance.
A minimalist iOS wellness app for people living with everyday anxiety. Built on one belief: support should feel like a sanctuary, never a sales funnel.
Clever design system, Hidden Trails Bulgaria, KAII and course exercises. Concept work from before.
02 About
I bring a notebook to the first conversation. We talk, I write things down, and I try to understand what the business is really after: its goals and what drives the people behind it. The design is built around that.
Before building, I show two working variants with their pros and cons side by side. The client chooses by seeing, not by imagining, and we carry on with the stronger one.
I design for real phones first: 16 pixel minimum text, strong contrast, clear focus and photos that crop properly.
And it has to work for everyone: it reads aloud with a screen reader, works with a keyboard alone, and every photo, button and field has a name.
03 Contact
Full-time or freelance. Tell me what the problem is and I will tell you how I would approach it.